WPM DENIM introduces the new A/W 2011-2012 collection

The new WPA DENIM Autumn-Winter 2011-2012 campaign is already on air. The vintage photos were taken in the old foundry Fonderia Napoleonica Eugenia in Milan. In this unique atmosphere, far from the traffic noise and chaos of everyday life, Alessandro Matri introduces the new WPM DENIM collection. The play of light and shadows created by smoke brings to memory the charm of an ancient past highlighting the fabric of the garments. The style proposed in the WPM DENIM collection is eclectic and versatile, fashionable yet casual.

The collection is expression of a ‘city style’ look bond to pure denim fashion. It is the only style which gives the personality of the new WPM collection rich in strong points, suitable for every occasion. Cardigan and hooded sweatshirts are perfect with the comfortable plush trousers and jeans wash-treated to perfection; the indispensable denim, in every model, stone-washed, battered, distressed and modern, is the principal actor interpreting to excellence the WPM casual style and fashion. In these evocative photos brand ambassador Alessandro Matri is always at the centre of the scene as the performing star of WPM denim style and sportswear.

The pictures will be the subject of the promotional campaign set in printings, billposting, POP materials and website.